Paolo Orsacchini specializes in cross marketing and new media. He has led numerous integrated communication projects for institutions, multinationals and for leading Made in Italy brands.

He has created and directed strategies for brands such as Audi, Technogym, Fendi, Coca-Cola, Arper, Leica, adidas, and Panerai.

He founded communication studios and was the creative director of Young Digitals, AQuest (WPP) and Different.

His experience and expertise have led him to receive prestigious honors, and awards including an award at the European Creativity Awards he was also honored with an honorable mention by Gran Design Etico and named among the 1000 Young Entrepreneurs under 30 in Enterprise City.

Everyone knows how to complicate simple things; his ability is to make complex things simple.