We innovate the art world from within.

The art system today struggles to meet the artists’ needs. The new patrons and in general the new generation of art users have developed new needs and it would be unthinkable not to try to meet them. The entire sector and its dynamics, which seem to have crystallized, must be rethought. We do not have universal solutions but we do propose alternatives. We believe that not perimeter the system allows artists to be free in the creative process and makes them immortal.

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Mission

La nostra evoluzione culturale e creativa. Il nuovo logo segna un passaggio naturale: dalla spinta iniziale di Spaghetti Boost alla maturità di Cottura Creativa, dove il processo creativo prende tempo e forma. Spaghetti Boost era giovane e digitale. Cottura Creativa racconta creatività lenta e curata, dialogando con musei, fondazioni e brand internazionali, senza perdere accessibilità o ironia.

1) THE NEW COMMISSIONS

We intercept growth opportunities for artists and new commissions, create partnerships with our target audiences and through management and curatorial activities we aim to create value for all our stakeholders. SB is interested in relevant and suitable projects that put artists at the centre of the creative process and are able to generate systemic changes in the exploitation of art.

2) BE YOUR OWN BRAND

We believe that a talented artist is more than an artworker, recognised as a creative and content holder, who has all the credentials to become a brand himself. Creating a capsule, a packaging, a communication campaign, or rather being the protagonist in urban regeneration activities, allows the artist to be involved in projects of great value by fostering experimentation and the cultural identity of the work, which today is produced by a system of cultural affinities or partnerships defined by creatives, cultural mediators, new patrons and communities.

3) THE ART SYSTEM IS INNOVATING

We aim to enable greater enjoyment of art by allowing people to identify with it and by improving relations between individuals and institutions and by facilitating the growth of community values. Allowing art to become part of our daily lives is a goal that is not entirely utopian. Art generates beauty and harmony and brings reflection, with universally recognised values

4) NO LONGER TARGET BUT COMMUNITY

Art as a significant aspect of people's everyday life. We want to allow art to regain a leading role that for decades has seen it at the service of other disciplines or subordinate to interests of various kinds. In a world in which: people, consumer categories, different communities, are increasingly difficult to place and target, art with the use of marketing and value communication strategies sees a shift from the elitist world of collecting, increasingly in crisis, to another one closer to the needs of the new generations and the new forms of consumption.

Who we address:

We are particularly interested in creating value-based partnerships that trigger medium to long-term national and international collaborations and that see the creative work of the artist at the centre of the production process.

Artists

We intercept new patrons of the arts. We think of the artist as a brand to be enhanced and grown. We facilitate synergies between artists, brands and institutions by activating collaborations and communication channels that are not common for many artists, usually the preserve of marketing and corporate communication.

Companies

We support companies in realising value partnerships. We make art accessible to all, we facilitate injections of art and beauty into the consumption of the general public. Art becomes part of corporate culture with our operation of in-house artist RESIDENCIES, which we see as places of interest and great potential and inspiration for the arts.

Institutions

We are a Benefit Corporation whose objective is to enter into relations with philanthropic, institutional or corporate CSR partners for regenerations of spaces and urban areas that impact on 'reputation' and 'Do Good'. Art is the protagonist for its commitment to topical and urgent issues such as environmental sustainability and gender equality.

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scientific unit

SB has a Scientific Unit composed of experts and prominent personalities from the worlds of business, culture, music and philanthropy.

Il ruolo del comitato è determinante e si esplicita attraverso il supporto di Cottura Creativa nei confronti di tutti gli stakeholders di riferimento. In più Il comitato scientifico misurerà il polso del progetto SB, ne validerà la bontà e seguirà passo passo i progetti di valore in cui saremo coinvolti. Supervisionerà la scelta del roster, la scelta dei progetti e farà da collante con il loro background di provenienza per facilitare connessioni e collaborazioni.